👥 Team Meeting4
Team mtg: july 6 weekly to do list with teamteam2026-07-06
Shift ad strategy to quality over quantity — 80% deep research (viral hooks + proven templates), 15% ideation, 5% AI-assisted editing — before mass production. Influencer outreach is the top priority (Thu client presentation). For Germany: pivot messaging from "Swallow's Nest" → "superfood", target the German Spitz breed (Pomeranian before/afters as proxy), and replicate proven US templates F2/F45.
Decisions
- Quality over quantity: stop mass-producing ads (~60/wk, weak results); split effort 80% research / 15% ideation / 5% editing (AI tools for basic edits), build a repeatable system, then scale.
- German messaging pivot: replace "Swallow's Nest" (flagged by the German agency) with "superfood," "ancient superfood," or "cellular renewal jelly stick."
- German creative focus: target the German Spitz breed; use Pomeranian before/after photos as a proxy (closely related breeds).
- Replicate proven templates F2 & F45 (top US performers) for the German market.
- Influencer outreach = top priority for Kim & Huma, driven by a client presentation this Thursday.
Action items — tick when done
Team mtg - how to use the hk agency softwareteam2026-07-06
Walkthrough of the new HK Agency platform — the team's central hub for performance tracking, to-do lists, meeting summaries and idea sharing. Judge daily performance on Meta CPO (🟢 <¥25k · 🟡 ¥25–35k · 🔴 >¥35k); for video ads chase a >25% hook rate (viewers held through the first 3s). Weekly rhythm: build a personal to-do list + check meeting summaries for team action items.
Decisions
- Judge daily performance on Meta CPO, color-coded 🟢 <¥25k · 🟡 ¥25–35k · 🔴 >¥35k; use the 7-day view to smooth daily volatility.
- Video-ad north star = >25% hook rate (held through first 3s); a low hook (e.g. 18%) = weak opening to fix. Hold rate = % who watch the whole video.
- Weekly workflow: each member starts the week with a personal to-do list + checks meeting summaries for team-wide action items.
- Diversify creative by style — data shows a heavy UGC bias; deliberately test underrepresented styles (story, problem) and iterate winners (e.g. Alopecia → Alopecia 2, 3).
Action items — tick when done
Han AI video & New business ideateam2026-07-01
Revenue dropped ~75% (single-client dependence) → agency now at a loss. Two moves: (1) fix underperforming AI ads by mimicking winning UGC frame-for-frame, and double ad spend next month to hit break-even; (2) de-risk by launching a proprietary AI-enhanced digital product/service — shift from service agency → product company.
Decisions
- AI ads: stop guessing — clone successful UGC videos frame-for-frame as the realism benchmark. (An ad Meta won't spend on = a losing ad; kill fast.)
- Cash: double ad spend next month to reach break-even.
- Strategy: build a proprietary product/service (digital / AI-enhanced, not physical) for a stable second revenue stream. North-star example: competitor's $150 AI beauty report (was ~$10k in-clinic) reportedly doing $2M/mo.
Action items — tick when done
Influencer CP Guide (Kim & Fuma)team2026-06-30
Past influencer campaigns made posts but didn't convert. Shift: treat influencers as content creators for ads, not social posters. Two tiers — free (volume, commission) + paid (quality, flat fee + product) — with strict vetting. $3,000/mo test budget across Bisu/Miranest.
Decisions
- Reframe influencers as ad-content creators (the deliverable feeds paid ads, not just organic).
- Two-tier program: free = 30% commission, 1 post/story (volume); paid = flat fee (start $300) + free product, 1 dedicated post/reel (no stories — can't run as paid-partnership ads).
- Vetting gate: 2–5% engagement · >20k followers · >80% real followers.
- Test budget: $3,000/mo → 3–5 influencers at $300–$500 each.
Action items — tick when done